4. The Customers You Love ❤️
Written by P Griffin March 2025
Not all customers are created equal. Some simply transact with you. Others become partners in your journey.
The best businesses build relationships, not just sales. Your most valuable customers are the ones who:
💡 Believe in what you do
💡 Trust your expertise
💡 Champion your brand to others
Take a moment today to celebrate your favourite customers. Maybe they’ve been with you for years, maybe they’ve supported you in unexpected ways. Show them some appreciation—it’s good for business and even better for relationships.
Sage, a leading provider of accounting and payroll software, has created strong relationships with its business clients through its Customer Success Programme, offering a range of services like dedicated account management, ongoing support, and tailored advice. They ensure that customers are getting the most value from their software products and support them in growing their own businesses.
The Impact:
- Increased Customer Retention & Lifetime Value – By offering continuous support and advice, Sage ensures that its clients are always getting the most out of its products, leading to long-term relationships and higher retention rates.
- Stronger Brand Advocacy – Sage’s commitment to customer success has turned many of its B2B clients into brand advocates. Satisfied customers often share their positive experiences in case studies and testimonials, helping Sage attract new clients.
- Revenue Growth from Upselling & Cross-Selling – By maintaining strong relationships, Sage has the opportunity to upsell additional services and products that fit the evolving needs of their clients, boosting revenue while continuing to provide value.
By investing in customer success and providing ongoing support, Sage has strengthened its position as a trusted partner for businesses, helping them grow while building its own reputation as a reliable, value-driven company.
Who’s a customer you love working with, and why? - Let them know!
"How you make people feel when they do business with you is even more important than what you sell.”
Tiffani Bova
Contact me today for a free consultation to explore strategies for strengthening your customer relationships, building long-term, strategic partnerships, and setting your business up for success in 2025 and beyond. This is a no-cost, no-obligation conversation—many business owners and leaders find it incredibly insightful and valuable, even if it doesn’t lead to a formal engagement.